It’s been almost two years since our Keratin smoothing services have taken the country by storm! Keratin treatments have been all the rave among salon goers and it seems that the response to the product just keeps getting better. It all began when Drea Zulueta, Marketing Manager of Keratin Complex Philippines (and also Creative Director of Piandre Group of Salons) stumbled upon Keratin Complex Smoothing Therapy while on a training trip in Vidal Sassoon in Sta. Monica, California. “I met this salon owner who was raving about this newest in-salon treatment,” tells Drea. “I searched for it on the internet and she was kind enough to teach me how to do it,” she adds. She found instant longer-lasting results. “When you have your keratin treatment, your hair becomes smoother, frizz-free, and manageable. It’s like leaving your house everyday with healthy, shiny, younger-looking hair,” says Drea. Founded by renowned stylist, Peter Coppola, Keratin Complex Smoothing Therapy gives you the benefits of having beautiful hair, without damaging chemicals as it rebuilds, restores, and rejuvenates all kinds of hair with products specially formulated with 40% natural keratin. Keratin is the protein that makes hair shiny and healthy. This service takes two and a half hours and the effect lasts from 3-5 months depending on client’s lifestyle and original hair condition. This treatment requires at home special care so please listen to and follow your stylist’s advice. For example, you are not supposed to wet the hair up to 72 hours after the service to see effective results. “The best thing about the treatment is that the more you do it, the better your hair condition becomes,” Drea says. Keratin Complex Smoothing Therapy reduces up to 95% of frizz and is recommended to those who do not want stick straight hair or those who want to lose their curls. It is also recommended for those with damaged hair due to bleaching, rebonded, and chemically damaged hair. “It’s an exciting product that’s easier to sell to more discerning clients because you can still color and highlight your hair as much as you want without any dryness or damage,” says Drea. Keratin treatments promote healing while keeping the toxins in the environment such as smoke, pollution, and ultraviolet rays from entering the hair. And for those on the go, Keratin Complex introduces the Keratin Complex Express Blowout, an offshoot of the original treatment. Unlike Keratin Complex Smoothing Therapy, Express Blowout only takes an hour but produces the same effect – soft and shiny hair in a snap. The effect lasts up to six weeks and is recommended for clients who can’t last the 72 hour no-shampoo rule since Express Blowout clients can wash their hair in just 8 hours.